Welcome to the Marketing Coach Blog

Pricing, the brave way

I have been researching different agencies to provide Digital and PR support to a new business venture. As a service provider it has really put me back in the mind of the consumer again. It made me remember that as a customer I am  not really interested in price -...

Top Tips for Attending Biz Expo

Events and Trade shows are a great opportunity to show off our businesses and network with other interesting entrepreneurs. I have compiled a quick list of top tips to get trade show ready! Here are some quick reminders on ways you can prepare for the Biz Expo:...

Marketing Stunts

I love Marketing Stunts that get people talking. A favourite of mine is one that Uber did a couple of years ago. For one day in eight cities, you could hail a nearby icecream truck to your location. They rented a truck that went around handing out cold treats and then...

Clever but Simple

I love it when I see some clever marketing and quirky business cards always float my boat. I went on the hunt to find a few that made me smile....

The Meaning of Work

I used to work marketing for one of the biggest companies in the world. I had big marketing budgets, a good salary, a car and all the other perks that come along with working in the corporate world. I left because I wanted work that resulted in more than making a...

Power of a Business Plan

This week I spent two days evaluating business planning presentations for QQI qualification. As a trainer with the Entrepreneurs Academy, I have had the great pleasure of working alongside 55 brand new business owners who are trying to set up businesses. Today, I...

How Social is Social?

I am going through my marketing action list as I sit in a cafe bar in Smithfield Square in Dublin. One of my actions is to write some social content (so I am working as you read!!) and the only time I could fit in to do it was this weekend. Between spending time with...

Trends; Personalisation

The trend of personalisation was really energised through social media and online marketing. The ability to tailor news, information and marketing messages towards specific segments of the market. Add in the increased obsession with ourselves as individuals, as...

You are your brand, all the time!

I was training with a group of entrepreneurs recently when I unfortunately got a catch in my throat. I spent the following couple of minutes intermittently coughing. It passed and I continued the training. One of the entrepreneurs slipped out and brought me back a cup...

Twitter for Irish Business

So if you are looking to connect with other business owners on twitter here are a list of some of the twitter group conversation in Ireland MONDAY #CarlowHour : 9pm to 10pm #CorkHour: 9pm to 10pm #irishcrafthour: 8pm to 9pm #irishfoodparty 8pm to 9pm, hosted by...