UNLEASH THE POWER OF GREEN MARKETING

GREEN MARKETING ONLINE TRAINING

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About this Programme

This is an online programme designed to help you design your Green Marketing Strategy and create a clear marketing action plan for your business.

The objective of this programme is to equip participants with the knowledge and skills necessary to develop an effective sustainability-focused marketing communications plan and brand strategy.

Participants will learn how to integrate sustainability principles into marketing decisions and create competitive advantage by aligning the brand with eco-friendly practices.

Led by marketing expert Muireann Fitzmaurice, you will be guided to create a clear roadmap on how to connect your green message with your audience.  you

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COURSE CONTENT

Introduction to Green Marketing

Green Brand Strategies

Sustainability Storytelling for Impact

Consumer Behaviour, Insights & Trends

Greenwashing & Other Watch Outs

Designing Your Communication Strategy

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WHO IS IT FOR?

This programme is perfect for professionals who are interested in leveraging their sustainability efforts into the brand and marketing communication plans.

  • marketing professionals
  • brand managers
  • sustainability managers
  • entrepreneurs

This programme is full of case studies and examples to share with the participants to bring the concepts to life. Participants will also be provided with workbooks and templates to use in their business.

How will this course help you?

KNOWLEDGE

You will get the chance to think through all aspects of Green Marketing with the latest frameworks and templates to guide you. You will have access to a comprehensive look and understanding of Green Marketing.

CREATIVITY

We will inspire your thinking with case-studies and examples that will give you ideas of how you too can implement a clear and effective Green Marketing Strategy

CLARITY

You will create a roadmap and checklist of how you will communicate your sustainability agenda and engage your stakeholders with your companies vision and mission for the future.

CONFIDENCE

You will step more confidently into your role as a sustainability champion in your role as a marketer or business owners.
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