Previous Clients


See who we've worked with

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“Thank you so much for your time and all your advice yesterday. I felt like Rocky after our meeting, I was full of energy for the projects.”

Edwina Bracken,

“If ever there's someone who can guide and support through marketing maladies, it's Muireann. Her calm and practical approach provided clarity on my brand journey and really helped align where I need to be and what I need to do to get there. I would highly recommend her inspirational approach and attentive nature to steer you on the right path.”

Andria ParsonsWild Watermelon Designs

“After completing the programme with Muireann, I now feel that I have a good plan in place for the coming year which will offer a structure to work from with obtainable goals. I also intend to continue to improve on my website and work on more videos/photos for social media pages. I very much enjoyed the programme from Muireann, she was very knowledgeable and made it easy to understand how to use applications online.”

Victoria FranklinCoppercoast Skincare

“ICE have been working with Muireann Fitzmaurice, the Marketing Coach for a number of years now. Muireann is a joy to work with. She is flexible and accommodating and has a fantastic friendly personality that always resonates with our clients. She has held a range of in person and online training sessions for our client base of SMEs, start ups, young entrepreneurs and social enterprises. She has covered topics including marketing, social media platforms, leadership and starting a business and has hosted successful networking events on our behalf. Muireann has a wealth of knowledge and is extremely open to working with us on our projects offering valuable insights when we are tailoring our supports. I have no hesitation in recommending Muireann and look forward to our continued working relationship.”

Shane MeehanSocial Development Manager

“Muireann is the lecturer for the Practical Project module of the Food Business Strategy Masters Programme in UCD and the Smurfit Business School. Muireann organises the link between industry and 3rd level masters students. She helps the students conduct research and write a business strategy for the Industry partners. Her experience in the Food sector at a multinational level and with the SME sector really adds practical value to our programme.”

James BreenAgriculture and Food Economics UCD

“Muireann conducted and presented research at our National Conference in 2018 that she had conducted on the most effective marketing tools for our sector. She was amazing. I personally employed Muirean to work directly with my own business in Lucan, CityPhysio to develop a marketing plan for our practice. As the chair of the our committee have also been working with Muireann now over the last two years and she has been an invaluable resource for the private practice members. I would highly recommend Muireann to any business or organisation.”


“Thank you SO much for all your help & guidance. I really feel empowered myself to give this a go now as opposed to feeling overwhelmed re where to begin & unsure of exactly what I had to offer- all thanks to your input.”

Miriam Dowdall

“I received mentoring from Muireann as a participant in the IBYE competition. Her guidance and mentoring helped me to win my category. Muireann went above and beyond with her coaching and even put me in touch with other entrepreneurs who had helped influence elements of my pitching stack. Highly recommend working with Muireann.”

Mark GayePyramid Hair Products

“I've had the pleasure of attending two events that Muireann facilitated and really enjoyed my time at both. Muireann is, first and foremost, a genuinely nice person to be around. She is very enthusiastic with a positively infectious personality. I would highly recommend Muireann and her work to any business people out there looking to focus a little more on themselves rather than their business. Muireann you helped me do just this and I am very grateful to you for it.”

Stephen WalsheAerHaus Ventilation

“Muireann is a fantastic Marketing Coach. Her energy introduces her before she even speaks! She has an innate ability to understand people, brands and the world of marketing. Highly talented, she is one of the most fully-rounded, hardest working, smartest and kindest business leaders you could meet. I couldn’t recommend her and her business highly enough.”

Nicola BarrettConnaught Rugby

“Muireann, also known as my ‘work counsellor’ is fantastic to work with. She always gives me a clear focus around ideas for sales and marketing at a time when I most need it. I love having her to lean off and bounce ideas off at various times during the year. She has her finger on the pulse when it comes to new initiatives in the world of digital marketing. Her expertise and specialist knowledge in optimising our campaigns has meant we’ve gotten results we couldn't have otherwise achieved in both our companies Nomos Ltd. and”

Amy O'ConnorDonal's Kitchen

“Working with Muireann is always a fun experience and to top it off she is so professional, always able to provide new approaches to your marketing agenda. I would strongly recommend working with her.”

Louisa MeehanWoodview HRM

“Muireann has been an excellent mentor by getting my business plan back on track, encouraging me to move out of my comfort zones and restoring my enthusiasm as we move out of a difficult period caused by Covid.”

Richard DwyerSpinning Yarns Productions

“Mentoring with Muireann really helped me clarify the direction that I wanted to go in, its great to talk to someone who walked the path already.”

Ciara HennebryCroia Ireland

“Muireann Fitzmaurice facilitated the Local Enterprise Office Waterford 2 day residential Entrepreneurs’ Retreat in 2018 & 2019. Eight to ten entrepreneurs took time out to work on their business, not in their business. Muireann took them on a journey involving leadership and strategic business goal setting. As the sole facilitator for the two days Muireann designed and delivered the retreat’s entire programme. Entrepreneurs left the Retreat energised and with action plans they were going to work on after the Retreat.”

Brid KirbySocial Enterprise Development Manager

“Muireann is an excellent trainer and mentor. She has an incisive and analytical style that quickly gets to the crux of clients’ business issues. As a result she is able to assist then in coming up with optimal solutions for their business in a very interactive and consultative manner. If a business needs assistance with Marketing or Strategy I know Muireann can provide them with the support they need. I would highly recommend her to others.”

Marion WalshePLATO Dublin

“I have found Muireann’s expertise, commitment to participants and reliability of great benefit to me as programme manager. The feedback from participants has been very positive. I have no hesitation in recommending Marketing Coach as a delivery partner.”

Colm Ó MaolmhuireTU Blanchardstown

“We engaged Muireann with a loose concept of what we were looking for. She has a real-time skill of asking the correct questions as we developed our strategy, knowing what to use and equally, what to drop. Muireann has in-depth knowledge of the marketing industry including trends and norms. I'd highly recommend Muireann and I'm looking forward to our next engagement.”

Darragh LynchUccello Designs

“We just love our new website and are sending everyone to go and look at it! My whole staff feel proud to work in our practice and it has given us all a real boost. Muireann made the whole experience of developing a website easy. She is an expert in marketing and we needed that support to not just build a website but figure out our message and how to position ourselves differently. She was a joy to work with.”

Michael GallagherBailypoint Physiotherapy

“I first met Muireann when she was my lecturer on my Practical Entrepreneurship course with The Entrepreneurs Academy and I can honestly say she had a pivotal influence in helping me achieve my goals thus far. Muireann is fully invested in people and shows a genuine interest in what you do and who you are. How she remembers everyone's name let alone what their specific business is and what it is all about is truly a quality of someone who is invested in her students and peers. I never once had to go into detail about my business - she just got it and believe me I have had trouble explaining it to people who know me for 20 years!!!!”

Bronwyn ClintonBroader Minds

“It is such a pleasure to recommend Muireann. She facilitated two training days I participated in, and her approach was spot-on. As a facilitator, above all she is relatable. Her leadership in the room is humble, humorous and full of heart, and she has a soft yet strong command of the room. She gives voice and space to participants; she draws out their opinions and perspectives; she empowers. Such skills enable and drive innovation, ensuring no stone is left unturned, and no voice is left unheard. On top of these facilitation skills, Muireann is extremely knowledgeable and as she trains, it is palpable that she invests in keeping her expertise current and fresh. I can't recommend Muireann enough.”

Jen MartinInternational Limited

“I had the opportunity to be part of a 4 week course that Muireann hosted on "Smart Marketing and Selling Skills”. It was an excellent course with very valuable content. Muireanns experience and knowledge was evident in her relaxed teaching style. I enjoyed the course and look forward to working with Muireann again in the future.”

Jackie O'BrienBody Connection

“Muireann created bespoke marketing plans for my business not just for now but for the future. She guided me through the whole process and gave me so many ideas. I also worked with Muireann to update and build a new website. Both herself and her team made this process so structured, again with a professional approach at every stage. I would have no hesitation in recommending Muireann to anyone who needs guidance in marketing or building or upgrading their website.”

Johanne MurphyThe Waterfall Clinic

“Wow! I just got off a 1:1 mentoring call from Muireann and I feel like she has just slotted many things into place for our marketing direction. In what felt like a 2 minute conversation (time went so quickly!) Muireann guided me through a process for our marketing strategies. In just a short call Muireann was able to strengthen our route to market strategy and provide me with clarity for our marketing direction - something I have been searching for weeks has now been fixed in one small call. I now know where to go next and have a much clearer vision for the future of our business. I couldn't recommend her enough! Thanks so much Muireann, we will be chatting again!”

Anna CarmodyRed Edu Limited

“Working with Muireann has been a “Game Changer” for my business, and has really helped me shape and define my strategy going forward. Muireann delivers her expertise and support in a very practical, calm and non-judgemental way, and gets things done. Every business owner needs a mentor like Muireann.”


“Muireann gave me a target to achieve for Christmas sales which I had not established. She helped me with some social media challenges such as the introduction to Canva which gave me a planning and design schedule. This has really helped my brand presentation. With Muireann I was able to create a marketing strategic plan for the year which I am now using as a guideline and reminder to achieve goals. I thought this programme was excellent.”

Christine MurphyUrban

“We were lucky enough to be put in contact with Muireann and access her Marketing Coach Toolkit framework. From our first session with Muireann, it was clear to us that she has a deep knowledge of marketing and could translate her knowledge into clear and illuminating examples for us to understand things further. Her preparation enabled us to maximise our time with her and, over 3 sessions, we worked through our context, plans and actions going forward.”

Paddy & JamesUpcycle Farm

“Muireann is approachable and professional and builds up a good rapport with students. She is excellent at team management and coaches students well in that regard. From a management point of view Muireann is excellent to work with, she is dedicated, reliable and committed to delivering a quality experience.”

Donna DowningUCD Smurfit Graduate Business School

“I was delighted to get the chance to work with Muireann. She helped me to tailor a plan that really suited my business and worked through the process with me, all via Zoom. I got plenty of new ideas from her and I have a new-found enthusiasm for marketing my physiotherapy clinics. Best of all I am already seeing the benefits. Thanks for your help Muireann.”

Linda FitzgeraldChartered Physiotherapist, CPD Programme Participant

“I had the opportunity to meet with Muireann to discuss our marketing plans having used her amazing online tool. I cannot believe the clarity I walked away with after a one hour session. As a startup, I’m currently wearing a lot of hats in the organisation but it’s easy to become a headless chicken when it comes to marketing. Muireann helped me prioritise and strategise my activities in a measured and focused way.”

Emma-JaneJohnny Magory

“Muireann has worked with the ISCP on a hugely successful national and regional marketing campaign to promote the role and importance of chartered physiotherapists to the Irish public. Muireann’s expertise and experience was crucial in ensuring that the campaign messaging was clear, concise and resonated with the target audience. I would highly recommend Muireann as the go-to person to devise and implement a successful marketing campaign.”

Ruaidhrí O'ConnorCEO ISCP

“Muireann is extremely passionate about her work which is infectious. I was blessed to have her as my mentor and trainer in leadership skills where she is fantastic - her communication skills are incredible. There is a lot of thought and heart put into her methods and I always looked forward to our early morning online sessions which brightened my Mondays and set me up for the week. Muireann had a lot of impact on me and I feel I gained so much from her mentoring and coaching. I can't recommend Muireann enough.”

Georges ForneauThrive 2 Year Development Programme

“I attended a leadership course where Muireann was one of the lecturers. Her practical approach brought such clarity that I got really clear on my way forward. Muireann brings such warmth and experience to the table - what she says ‘feels right’. Thank you Muireann.”

Karen O'

“Having spent many years learning leadership alone. I was delighted to join Muireann for an 8 week program about Entrepreneurial Leadership. Not only does she have in-depth knowledge and passion on the subject, Muireann has a fabulous way of sharing this knowledge so that implementing each lesson was made simple and I now have a bank of information for future reference. Muireann recommended authors and youtube videos at every session which opened up my curiosity and hunger even more about this topic. I would highly recommend Muireann.”

Amanda DelaneyBusiness Coach

“My experience of working with Muireann this year has been very rewarding.
She is a friendly, engaging and highly efficient individual. She is an excellent collaborator with the ability to listen and understand her clients particular needs.

She helped me to gain clarity around my business goals and has set out a clear path for me going forward. We worked on a plan of action for the short and long term and I now feel confident and motivated to implement the marketing strategy we have developed.”

Eibhlin CrossanEibhlin Crossan Art
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Benefits of working with us

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