Understanding your audience is the fundamental part of the marketing strategy. Without this you are going to lack clarity in focus, messaging and marketing effectiveness. You want to have a clear idea of WHO you are targeting so you can understand how to communicate with them effectively.
Defining your Target Audience
Segmenting and targeting your market
We have outlined a quick guide of how to understand your market through segmentation and then how to take that segmentation and turn it into a clearly defined audience for your product or service.
We have the guide and templates that you can use to do this for your own business.