Greenwashing case studies

Sarah has run training and workshops online for the last 2 years. Examples of training she has provided are food waste management to a London mobile company, Green Team training for the Justice Department in Ireland and sustainability education to Galway Hospice. Sarah’s training is interactive using quizzes, polls and break out learning sessions. Sarah is passionate about sustainability training for businesses and employees. Sarah has also trained as a B Corporation Leader, helping companies to become B Corporation certified.

Hugh had a leading role in Education working with Prof. Pat Dolan and his team in NUI Galway for developing a nationwide Activating Empathy curriculum which promotes the skills of empathy in teenagers. He is a featured writer in the upcoming book publication Ionbhá: The Empathy book for Ireland which features other writers such as President Michael D. Higgins, The Edge from U2, Cillian Murphy from Peaky Blinders and the RTE radio presenter, Brendan O’Connor among many others.

He is currently working with the University of Limerick Student Union developing an online leadership course for their class representatives.

In addition, she lectures in the field of HR and Organisational Behaviour in UCD / Smurfit on a part-time basis.  As a strong supporter of women in business Louisa was a founding member of the Network Ireland Wicklow Branch and was the National President of Network Ireland for 2020 supporting the development of professional women. 

Louisa is also working collaboratively with the following organisations in the field of workplace dispute resolutions:

• Member of Kennedy Institute Workplace Mediation Research Group, a diversified group of academic and professional experts. The long-term intention of the group is to make Ireland an international hub of research into workplace mediation.
• Co-author for two research documents regarding ‘Shaping the Agenda on Workplace Mediation in Ireland’ available at www.kiwmrg.ie 
• Member of the Mediators Institute of Ireland (MII) workplace mediation group, promoting workplace mediation within Ireland.
• Chartered Member of CIPD.

She is a regular contributor to National media platforms such as Newstalk, RTE Radio 1, RTE News, Local Radio Stations, The Irish Times, The Irish Examiner, The Independent, The Journal.ie and others.

In addition to working with MarketingCoach.ie, Anne-Marie runs her own company, MoneyCoaching Ireland. She delivers one-on-one money coaching to private individuals as well as to employees as part of financial well-being packages. Group coaching takes place through interactive workshops and seminars. Money mindset training and financial education form part of our coaching packages and take place through various training programmes delivered on behalf of community groups, corporates and state organisations across both the profit and not-for-profit sectors. 

The goal of her coaching and training programmes is to support participants to find ways to feel more secure and free when it comes to money no matter what their current financial situation. 

Independence, education and empowerment are at the heart of all Money Coaching Ireland’s activities.

MarketingCoach.ie provides marketing consultancy to organisations which includes the development of regional and national campaigns, website redevelopment, management of the social media campaign, coordination of sponsors/stakeholders and action planning.

MarketingCoach.ie has won the Established Business category recently at the Network Ireland Business Woman Awards 2022 and the Micro Business Awards in 2020. In 2019, Muireann received the Business All Star Accreditation for Thought Leadership in Marketing Strategy. MarketingCoach.ie won the Wicklow Businesswoman of the Year in 2018 for Best Use of Digital. 

In 2016, Muireann designed and developed the Marketing Coach Toolkit which is an online tool that provides low cost access to marketing consultancy for start-ups. The tool creates a Marketing Lean Model Canvas 1 page document for the business owner based on their input. When they have completed the online process they receive a one page marketing strategy and then get a 1 hour consultation with a marketing expert to review their plan. The tool has been used by over 200 business owners in Ireland, UK, Mongolia and Poland and was featured on the Microfinance Ireland website https://info.microfinanceireland.ie/marketing-coach-toolkit.