We are all operating in a market where your customer has other choices to solve whatever problems they have. We want to figure out what makes us unique so that we can tell the customer clearly why we stand out and why they should choose us.
What is your Unique Selling Point?
How to CREATE a USP
It can be different to answer the question “What makes you different”. It often really stumps business owners, especially in a marketplace that has pretty similar offerings. In “The Purple Cow” the author Seth Godin propositions that we should actually design USP and marketing into our product or service creations rather than as something we do after design stages.
This mindset enables us to actually use the elements of marketing to help us either find a USP that exists or think about how we could go about creating a new USP for our business. Using 8’s of marketing in this USP template you can start to uncover the USP for YOUR business.