How to develop a strategy and write a marketing plan.
ILI Marketing Strategy Masterclass
MarketingCoach e-Learning Portal
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Session 1
Marketing Strategy
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Session 2
Social Media Marketing
How to choose what social media channels to use, create great content and time saving tips and tools.
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Session 3
Digital Makrketing
Social media advertising and other digital tools.
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Session 4
Building a Brand
How to create a great brand on a budget.
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What is covered in this masterclass?
- Social Media – You’ll learn how to plan your content to post on social media.
- Content Creation – You’ll learn the tools that you can use to help you create content and helpful tips along the way.
- Digital Marketing & SEO – You’ll learn all the options that are available and how to choose the right one for you.
- Branding – You’ll learn what it measn to have a brand and what to think about when branding your business.
- Marketing Plan – You’ll learn what is in a marketing plan and how to create one.
- Marketing Checklist – You’ll learn the marketing tools that are available to use for your physiotherapy practice.
- Websites – You’ll learn how to brief and get the most out of your website.
- Blogging – You’ll learn how to write engaging blog posts that are beneficial for your audience.
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Your Expert Team
This masterclass series is brought to you by experienced marketer Muireann Fitzmaurice, an All Star Business Thought Leader in Marketing Strategy. Muireann runs the award-winning marketing consultancy business www.marketingcoach.ie. She has trained over 10,000 businesses since 2012 and is a mentor with the Local Enterprise Offices nationally and the New Frontiers programme in AIT and TU Dublin. She is a marketing lecturer in the Smurfit Business School. Your digital expert and contributor Karl O’Brien has run a digital agency for the last 10 years and is an expert at digital marketing and web development.
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