ILI Marketing Strategy Masterclass

MarketingCoach e-Learning Portal

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Session 1
Marketing Strategy

How to develop a strategy and write a marketing plan.

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Session 2
Social Media Marketing

How to choose what social media channels to use, create great content and time saving tips and tools.

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Session 3
Digital Makrketing

Social media advertising and other digital tools.

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Session 4
Building a Brand

How to create a great brand on a budget.

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What is covered in this masterclass?

  • Social Media – You’ll learn how to plan your content to post on social media.
  • Content Creation – You’ll learn the tools that you can use to help you create content and helpful tips along the way.
  • Digital Marketing & SEO – You’ll learn all the options that are available and how to choose the right one for you.
  • Branding – You’ll learn what it measn to have a brand and what to think about when branding your business.
  • Marketing Plan – You’ll learn what is in a marketing plan and how to create one.
  • Marketing Checklist – You’ll learn the marketing tools that are available to use for your physiotherapy practice.
  • Websites – You’ll learn how to brief and get the most out of your website.
  • Blogging – You’ll learn how to write engaging blog posts that are beneficial for your audience.
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Your Expert Team

This masterclass series is brought to you by experienced marketer Muireann Fitzmaurice, an All Star Business Thought Leader in Marketing Strategy. Muireann runs the award-winning marketing consultancy business She has trained over 10,000 businesses since 2012 and is a mentor with the Local Enterprise Offices nationally and the New Frontiers programme in AIT and TU Dublin. She is a marketing lecturer in the Smurfit Business School. Your digital expert and contributor Karl O’Brien has run a digital agency for the last 10 years and is an expert at digital marketing and web development.

Muireann Fitzmaurice - Marketing Expert
Karl O'Brien - Website Expert
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