This is an online programme designed to help you design your Green Marketing Strategy and create a clear marketing action plan for your business.
The objective of this programme is to equip participants with the knowledge and skills necessary to develop an effective sustainability-focused marketing communications plan and brand strategy.
Participants will learn how to integrate sustainability principles into marketing decisions and create competitive advantage by aligning the brand with eco-friendly practices.
Led by marketing expert Muireann Fitzmaurice, you will be guided to create a clear roadmap on how to connect your green message with your audience. you