This program is a must for business leaders and marketing professionals seeking to expand a successful and sustainable business. Participants will gain the knowledge and skills needed to create a successful sustainability-focused marketing communications plan and brand strategy.
Green Marketing – Building A Sustainable Brand
What is it?
This program is catered to small and medium-sized businesses and individuals in leadership roles who want to ensure long-term success by leading a sustainability initiative and effectively communicating sustainability goals. It is perfect for those passionate about making a positive impact in their careers and on the environment.
The programme is delivered as a combination of live and online content.
There are 4 live modules. The modules focus on sustainability in marketing, marketing frameworks and legislation, marketing carbon footprint, and green consumer insight. The sessions include interactive discussions, peer learning, and hands-on exercises to help understand and implement sustainable marketing practices.
The online course consists of 6 module sessions with videos, checklists, and templates to help participants develop strategies for their business. It includes case studies and examples to illustrate concepts effectively.
Our Live Modules Include the Following:
Sustainability & Marketing
Marketing Frameworks & Legislation
Marketing Carbon Footprint
Green Consumer Insight
Our Course Content Includes the Following:
Introduction
Consumer Insight
Brand Strategies
Legislation
Greenwashing
Communication
What is building a Sustainable Brand?
Building a sustainable brand involves creating a brand that is conscious of the environmental, social, and economic impacts of its products and operations.
This means considerate sourcing of materials, reducing waste and energy consumption, and promoting ethical labor practices throughout the supply chain. It also involves being transparent with consumers about these efforts and continuously seeking ways to improve sustainability practices.
Ultimately, a sustainable brand is one that strives to make a positive impact on people and the planet while still being successful in the marketplace.
Learn more by downloading the full programme details below.
BUILDING A SUSTAINABLE BRAND 2 DAY PROGRAMME
€790 per day
Price Excludes VAT
What is included?
- Sustainability & Marketing
- Marketing Frameworks & Legislation
- Marketing Carbon Footprint
- Green Consumer Insight
BUILDING A SUSTAINABLE BRAND ONLINE COURSE
€100 for 2 months access*
Price Excludes VAT
What is included?
- Introduction
- Consumer Insight
- Brand Strategies
- Legislation
- Greenwashing
- Communication
*As part of the programme