Green Brand Blueprint

Enhance your 2025 training programme with this unique course for small business owners.

A course to help SME’s create a successful sustainability-focused marketing communications plan and brand strategy.

What is it?

This programme is designed for small and medium-sized businesses who want to leverage their sustainability credentials effectively.

We will focus on helping them craft authentic, effective green marketing campaigns, avoid common pitfalls like greenwashing, and integrate sustainability principles into their marketing efforts to create competitive advantage.

The programme is delivered as a combination of live and online content. The participants will receive links to videos, checklists, and templates to help them develop strategies for their business. It is packed full of relevant case studies and examples to illustrate effective sustainable marketing practices.

Our Course Content Includes the Following:

Principles of Sustainable Marketing

Green Consumer Insight

Sustainable Brand Strategies

Legislation & Frameworks

How to avoid Greenwashing

Communication Strategies

Learning Outcomes

By the end of this programme, participants will:

  • Understand the fundamentals of green marketing and its role in sustainable business growth.
  • Identify and implement strategies to avoid greenwashing and communicate authentically.
  • Develop a tailored sustainability-focused marketing and brand strategy for their SME.
  • Gain insights into consumer behaviour and leverage this knowledge to inspire green choices.
  • Explore the latest tools, trends, and legislation in sustainable marketing.
  • Build partnerships that enhance the company’s sustainability efforts.
  • Create action plans that drive profitability and positive environmental impact.
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Why is this course important for SME business owners?

CONSUMER DEMAND

80% of people under 30 say transparency into sustainability drives purchasing decisions.

MARKET DEMAND

CSRD is presenting this as a MUST DO for SMEs doing business with corporate clients

SOCIETAL DEMAND

SMEs have an pivotal role to play in providing sustainability solutions and positively impact the environment.

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GREEN BRAND BLUEPRINT ONLINE

€750 per day

Price Excludes VAT

Online Training

10am to 4pm

GREEN BRAND BLUEPRINT
FACE TO FACE

€900 per day

Price Excludes VAT

Face to Face Training

10am to 4pm

GREEN MARKETING ON DEMAND COURSE

€400

Price Excludes VAT

Access to online course

Accessible for all people attending the course for 2 months. On demand course is typically €220 RRP per person. We are offering to provide access for ALL students of the workshops for €400. To see more on the course click (here)

Relevant Certification

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Book a call to discuss further

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muireann@marketingcoach.ie

will reply in 24 hours

0868932768

9-5pm mon-fri