Creative Business Leadership Course

CREATIVE BUSINESS LEADERSHIP COURSE

Building your business and leadership skills to grow your business

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About this Course

This course is being run by the Local Enterprise Office Dún Laoghaire-Rathdown. It is facilitated by Muireann Fitzmaurice of MarketingCoach.ie. The course will run for approximately 4 months and is a combination of online workshops which takes place every 2-3 weeks and 1:1 coaching session with Muireann.

WHAT CLIENTS SAY

Glen Veterinary Practice

Ink Factory

KEY COURSE ELEMENTS

Networking for Sales

Showcasing your Product

Leading and Managing Myself (and Others)

Entrepreneurial Skills

Situation Analysis

Business Innovation and the Business Model

Identifying Better Opportunities in the Market

Finding and Keeping Customers

Building Financial Confidence

Driving Sales

Digital Marketing Strategy

Social Media for your Business

COURSE OUTCOMES

Identify new opportunities

Strategic plan for growth

Create a Digital Marketing plan for your business

Design a Strategic Social Media Action Plan

Build your financial confidence and skills

Leading and managing others to grow your business

PERFECT FOR CREATIVE BUSINESS OWNERS WHO ARE:

Feeling overwhelmed
Spending too much time producing
Want to enhance your business skills
Need to develop a clear strategy for the business

TESTIMONIALS

In what felt like a 2 minute conversation (time went so quickly!) Muireann guided me through a process for our marketing strategies. In just a short session Muireann was able to strengthen our route to market strategy and provide me with clarity for our marketing direction – something I have been searching for weeks has now been fixed in one small call. I now know where to go next and have a much clearer vision for the future of our business. I couldn’t recommend her enough!

Anna Carmody

Little Red Design Studio

If ever there’s someone who can guide and support through marketing maladies, it’s Muireann. Her calm and practical approach provided clarity on my brand journey and really helped align where I need to be and what I need to do to get there. I would highly recommend her inspirational approach and attentive nature to steer you on the right path. Thank you Muireann!

Andria Parsons

Designer at Wild Watermelo

Muireann gave me a target to achieve for Christmas sales which I had not established. She helped me with some social media challenges such as the introduction to Canva which gave me a planning and design schedule. This has really helped my brand presentation. With Muireann I was able to create a marketing strategic plan for the year which I now using as a guideline and reminder to achieve goals. I thought this programme was an excellent.

Christine Murphy

Urban Aran

Being part of the Dublin Creatives Programme was a really lovely and productive experience. The programme is run very professionally and well organized by Muireann and her team.

Muireann’s approach is very practical and I feel I have gained more confidence in myself as a business owner and leader. We managed to take some new actions regarding our marketing strategy and map out a new structure for the rest of the year. It’s great to share challenges and opportunities with like-minded people and the group was really lovely and supportive of one another.

Silvana Landa McAdam

Co-Founder & Director, LANDA

I am participating in the DLR Creatives 2021 Programme to enable me to acquire a more businesslike approach to planning and putting systems in place that will help grow the business over the next year.

To date I have found the programme stimulating and challenging and have found Muireann to be supportive and encouraging. The various specialists that have participated have also been excellent in content and delivery. So much is covered in each session that it has been really valuable to be able to listen back to the recordings and gain a deeper understanding. I have no hesitation in recommending Muireann, her team and the Creatives programme.

Pauline Gallagher

Winnie Rose Handmade

GET STARTED

Do you want a clear business roadmap for your business?
Do you want to enhance your business skills?
Do you want to harness your creative skills and build a thriving business?

GET STARTED

Hugh Fitzmaurice, ClarityCoach

Hugh had a leading role in Education working with Prof. Pat Dolan and his team in NUI Galway for developing a nationwide Activating Empathy curriculum which promotes the skills of empathy in teenagers. He is a featured writer in the upcoming book publication Ionbhá: The Empathy book for Ireland which features other writers such as President Michael D. Higgins, The Edge from U2, Cillian Murphy from Peaky Blinders and the RTE radio presenter, Brendan O’Connor among many others.

He is currently working with the University of Limerick Student Union developing an online leadership course for their class representatives.

QUALIFICATIONS

Diploma in Personal, Business and Executive Coaching Certificate – 2022
Certificate in Addiction Coaching – 2022
Professional Diploma in Entrepreneurial Education – 2014
Neuro Linguistic Programming Certification – 2011
Higher Diploma in Teaching – 2001
Master of Arts in Early History – 2000
Degree in Arts English and History – 1999

SKILLS

Training and Development
Leadership
Coaching
Mentoring
Facilitation
Mindset Development

Louisa Meehan, Woodview HRM

In addition, she lectures in the field of HR and Organisational Behaviour in UCD / Smurfit on a part-time basis. As a strong supporter of women in business Louisa was a founding member of the Network Ireland Wicklow Branch and was the National President of Network Ireland for 2020 supporting the development of professional women.

Louisa is also working collaboratively with the following organisations in the field of workplace dispute resolutions:

Member of Kennedy Institute Workplace Mediation Research Group, a diversified group of academic and professional experts. The long-term intention of the group is to make Ireland an international hub of research into workplace mediation.
Co-author for two research documents regarding ‘Shaping the Agenda on Workplace Mediation in Ireland’ available at www.kiwmrg.ie
Member of the Mediators Institute of Ireland (MII) workplace mediation group, promoting workplace mediation within Ireland.
Chartered Member of CIPD.

She is a regular contributor to National media platforms such as Newstalk, RTE Radio 1, RTE News, Local Radio Stations, The Irish Times, The Irish Examiner, The Independent, The Journal.ie and others.

SKILLS

HR Support and Mediation Services
Recruitment
Training and Mentoring
Leadership
Disciplinary and Grievances
Lecturing
Workplace Dispute Resolutions

Anne-Marie Macken, MoneyCoaching Ireland

In addition to working with MarketingCoach.ie, Anne-Marie runs her own company, MoneyCoaching Ireland. She delivers one-on-one money coaching to private individuals as well as to employees as part of financial well-being packages. Group coaching takes place through interactive workshops and seminars. Money mindset training and financial education form part of our coaching packages and take place through various training programmes delivered on behalf of community groups, corporates and state organisations across both the profit and not-for-profit sectors.

The goal of her coaching and training programmes is to support participants to find ways to feel more secure and free when it comes to money no matter what their current financial situation.

Independence, education and empowerment are at the heart of all Money Coaching Ireland’s activities.

SKILLS

Training and Development
Coaching
Mentoring
Facilitation
Financial Analysis
Financial Accounting
Management Accounting
Forecasting and Budgeting
Business Plan Writing and Analysis
Business Strategy
Credit, Lending and Debt Management

Muireann Fitzmaurice, MarketingCoach

MarketingCoach.ie provides marketing consultancy to organisations which includes the development of regional and national campaigns, website redevelopment, management of the social media campaign, coordination of sponsors/stakeholders and action planning.

MarketingCoach.ie has won the Established Business category recently at the Network Ireland Business Woman Awards 2022 and the Micro Business Awards in 2020. In 2019, Muireann received the Business All Star Accreditation for Thought Leadership in Marketing Strategy. MarketingCoach.ie won the Wicklow Businesswoman of the Year in 2018 for Best Use of Digital.

In 2016, Muireann designed and developed the Marketing Coach Toolkit which is an online tool that provides low cost access to marketing consultancy for start-ups. The tool creates a Marketing Lean Model Canvas 1 page document for the business owner based on their input. When they have completed the online process they receive a one page marketing strategy and then get a 1 hour consultation with a marketing expert to review their plan. The tool has been used by over 200 business owners in Ireland, UK, Mongolia and Poland and was featured on the Microfinance Ireland website https://info.microfinanceireland.ie/marketing-coach-toolkit.

SKILLS

Marketing Strategy
Social Media and Digital Marketing
Web Design
Agency management
Marketing action planning and implementation
Training, Mentoring and Business Coaching
Brand Audits, strategy planning and Implementation
ATL and BTL media planning
Customer Marketing
Event Management
Public Relations
Financial analysis
Sponsorship Management
Goal, Career, Communication and Life Coaching

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