Do you want to grow your following on social media? Do you want to increase your engagement? Creating compelling content is a key to getting new customers interested in your brand and keeping your existing customers interacting with your business. Here are some resources to help inspire you with ideas and give you a framework to create great content.
When we are approaching a new client to do a social media plan, we have a 6 step approach to how we develop their plan. You can follow this plan any time you want to refresh your strategy. We recommend that you sit down every 6 months to review your plans to keep your social media posts dynamic and focused on generating really great content for your target customer.
Keeping your Content Fresh
Variety is the spice of life! Sometimes you can find your social media channel is getting a little too “one note”. It can often become stale and one way to keep it fresh is to consistently vary what you are putting out. We have a list of 50 different ways you can jazz up your socials.
After a while it can start feeling like social media is a chore. I often describe it like a hungry lion that always needs to be fed. One way to make your approach to social media more strategic and less stress on a day-to-day basis is to use Social Media Calendar pillars. These are the 3-5 topics areas that you are going to discuss each month on your channel. It helps you to create that variety of content and also plan in advance content so that it relieves the daily pressure of content production.
Social Media Planner Template
You want to have a clear action plan for you and your team. This Social Media Planning Template brings all of your ideas into one spreadsheet. You can use this template to fill in your plans for the months ahead. If you have staff you can get them to fill it in and then use it in your marketing meetings to review the plan. It gives you a birds eye view of what your content is going to look like going forward.