A brand is a collection of visual elements, values, feelings, and characteristics you want people to associate with your name and products. Your brand identity encompasses your visual identity as well as your value proposition.
A brand strategy is the plan you have for shaping the consumers perception of your company through different forms of expression. Your branding strategy approach includes developing visuals like a logo, colours, and typography. But it also includes intangibles, such as how you want your customers to feel about your brand or products, brand growth strategies, and the overall impact you want to make in the marketplace.