Building a Brand Persona

When we understand and empathise with the world of our consumer, the more likely we are to be able to create marketing campaigns that reach their heart, mind and soul. A Brand Persona Profile and Customer Empathy Map are two ways to build up a more complete picture of who your client. You are using this information to develop the communication and messages plan for your business.

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Brand Persona
Guide

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Brand Persona PPT Template

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Brand Persona Word Template

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Empathy Map Template

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