Trends; Personalisation

The trend of personalisation was really energised through social media and online marketing. The ability to tailor news, information and marketing messages towards specific segments of the market. Add in the increased obsession with ourselves as individuals, as...

Pricing, the brave way

I have been researching different agencies to provide Digital and PR support to a new business venture. As a service provider it has really put me back in the mind of the consumer again. It made me remember that as a customer I am  not really interested in price...

You are your brand, all the time!

I was training with a group of entrepreneurs recently when I unfortunately got a catch in my throat. I spent the following couple of minutes intermittently coughing. It passed and I continued the training. One of the entrepreneurs slipped out and brought me back a cup...

Twitter for Irish Business

So if you are looking to connect with other business owners on twitter here are a list of some of the twitter group conversation in Ireland MONDAY #CarlowHour : 9pm to 10pm #CorkHour: 9pm to 10pm #irishcrafthour: 8pm to 9pm #irishfoodparty 8pm to 9pm, hosted by...