Marketing Stunts

I love Marketing Stunts that get people talking. A favourite of mine is one that Uber did a couple of years ago. For one day in eight cities, you could hail a nearby icecream truck to your location. They rented a truck that went around handing out cold treats and then...

Clever but Simple

I love it when I see some clever marketing and quirky business cards always float my boat. I went on the hunt to find a few that made me smile....

The Meaning of Work

I used to work marketing for one of the biggest companies in the world. I had big marketing budgets, a good salary, a car and all the other perks that come along with working in the corporate world. I left because I wanted work that resulted in more than making a...

Power of a Business Plan

This week I spent two days evaluating business planning presentations for QQI qualification. As a trainer with the Entrepreneurs Academy, I have had the great pleasure of working alongside 55 brand new business owners who are trying to set up businesses. Today, I...

How Social is Social?

I am going through my marketing action list as I sit in a cafe bar in Smithfield Square in Dublin. One of my actions is to write some social content (so I am working as you read!!) and the only time I could fit in to do it was this weekend. Between spending time with...